What makes a compelling TV Concept?
This event will take place over Zoom on March 11th 6pm to 7:30pm (BST)
Welcoming Zia Holloway!
—
What separates a forgettable TV idea from one that sparks industry buzz?
In this in-depth workshop, Zia Holloway (writer for BBC, World Productions, Fully Focused, and more) will demystify what makes a TV concept truly stand out. From the initial idea to a marketable pitch to the first steps of a pilot, this session will break down the essential elements of crafting a concept that sells.
More than just structure and storytelling, this workshop will explore the intangibles—what makes YOU the right person to tell this story, and how that authenticity becomes part of your project’s appeal.
Workshop Focus:
✅ Concept Stage: How to develop an idea that is both original and commercially viable
✅ Pitching & Positioning: How to frame your concept to attract producers and commissioners
✅ Pilot Development: Understanding what makes an idea sustain a full series
✅ You as Part of the Package: Why your personal connection to the story matters and how to use it to sell your project
✅ Case Studies: Breakdown of successful series, including one of Zia’s projects that built industry buzz from a simple concept.
This event will take place over Zoom on March 11th 6pm to 7:30pm (BST)
Welcoming Zia Holloway!
—
What separates a forgettable TV idea from one that sparks industry buzz?
In this in-depth workshop, Zia Holloway (writer for BBC, World Productions, Fully Focused, and more) will demystify what makes a TV concept truly stand out. From the initial idea to a marketable pitch to the first steps of a pilot, this session will break down the essential elements of crafting a concept that sells.
More than just structure and storytelling, this workshop will explore the intangibles—what makes YOU the right person to tell this story, and how that authenticity becomes part of your project’s appeal.
Workshop Focus:
✅ Concept Stage: How to develop an idea that is both original and commercially viable
✅ Pitching & Positioning: How to frame your concept to attract producers and commissioners
✅ Pilot Development: Understanding what makes an idea sustain a full series
✅ You as Part of the Package: Why your personal connection to the story matters and how to use it to sell your project
✅ Case Studies: Breakdown of successful series, including one of Zia’s projects that built industry buzz from a simple concept.
This event will take place over Zoom on March 11th 6pm to 7:30pm (BST)
Welcoming Zia Holloway!
—
What separates a forgettable TV idea from one that sparks industry buzz?
In this in-depth workshop, Zia Holloway (writer for BBC, World Productions, Fully Focused, and more) will demystify what makes a TV concept truly stand out. From the initial idea to a marketable pitch to the first steps of a pilot, this session will break down the essential elements of crafting a concept that sells.
More than just structure and storytelling, this workshop will explore the intangibles—what makes YOU the right person to tell this story, and how that authenticity becomes part of your project’s appeal.
Workshop Focus:
✅ Concept Stage: How to develop an idea that is both original and commercially viable
✅ Pitching & Positioning: How to frame your concept to attract producers and commissioners
✅ Pilot Development: Understanding what makes an idea sustain a full series
✅ You as Part of the Package: Why your personal connection to the story matters and how to use it to sell your project
✅ Case Studies: Breakdown of successful series, including one of Zia’s projects that built industry buzz from a simple concept.
We have a limited number of concession tickets available on a first-come-first-serve basis. If you identify as working class, are currently on benefits, or if you consider yourself to be financially disadvantaged in a way that is hindering your progression in your career, these tickets are available to you.
Where does the money go?
Underscore Studios is unfunded and comprised of three volunteers. We believe that upskilling yourself should be affordable, engaging, and transparent. The money towards Workshops such as these means that we can keep them as low as they are, pay our Freelance Workshop leaders, support the organisation to be sustainable, and when we can, make more of our services available for Free.
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We are aware that even the cost of a concession ticket may be a key barrier for many people.
With this in mind, we are pleased to be able to offer 1 Free place on this course.
Bursary places such as these, will be offered on a first come first serve basis.
